Wednesday, 17 March 2010

Don't Touch That Dial

An insightful article from Vaughan Bell that being scared of new media technology isn't new. In fact it's very old, right down to the first major media revolution.


"A respected Swiss scientist, Conrad Gessner might have been the first to raise the alarm about the effects of information overload. In a landmark book he described how the modern world overwhelmed people with data, and that this overabundance was both “confusing and harmful” to the mind. The media now echo his concerns with reports on the unprecedented risks of living in an “always on” digital environment. It’s worth noting that Gessner for his part, never once used e-mail and was completely ignorant about computers. That’s not because he was a technophobe but because he died in 1565. His warnings referred to the seemingly unmanageable flood of information unleashed by the printing press.

These concerns stretch back to the birth of literacy itself. In parallel with modern concerns about children's overuse of technology, Socrates famously warned against writing because it would "create forgetfulness in the learners souls, because they will not use their memories." He also advised that children can't distinguish fantasy from reality so parents should only allow them to hear wholesome allegories and not improper tales, lest their development go astray.

The Socratic warning has been repeated many times since: The older generation warns against a new technology and bemoans that society is abandoning the wholesome media it grew up with, seemingly unaware that this same technology was considered to be harmful when first introduced.

When radio arrived we discovered yet another scourge of the young: The wireless was accused of distracting children from reading and diminishing performance in school, both of which were now considered to be appropriate and wholesome. In 1936 the music magazine the Gramophone reported that children had "developed the habit of dividing attention between the humdrum preparation of their school assignments and the compelling excitement of the loudspeaker." And described how the radio programs were disturbing the balance of their excitable minds.

The television caused widespread concern as well: Media historian Ellen Wartella has noted how "opponents voiced concerns about how television might hurt radio, conversation, reading, and the patterns of family living and results in the further vulgarization of the American culture."

The skepticism and fear continues today:

"By the end of the 20th century personal computers had entered our homes, the Internet was a global phenomenon and almost identical worries were widely broadcast through chilling headlines: CNN reported that “Email hurts IQ more than pot,” the Telegraph that “Twitter and Facebook could harm moral values” and the “Facebook and MySpace generation cannot form relationships,” and the Daily Mail ran a piece on “How using Facebook could raise your risk of cancer.”

But we’ve not a shred of evidence to back up the claims:

"All of these pieces have one thing in common, they mention not one study on how digital technology is affecting the mind and brain. They tell anecdotes about people who believe they can no longer concentrate, talk to scientists doing peripherally related work, and that’s it. Imagine if the situation in Afghanistan were discussed in a similar way. You could write 4,000 words for a major media outlet without ever mentioning a relevant fact about the war. Instead you’d base your thesis on the opinions of your friends and the guy down the street who works in the kebab shop. He’s actually from Turkey but it’s all the same though, isn’t it?"

Mmmm, Kebabs. But alas we need to be scared of something:

"In contrast the accumulation of many years of evidence suggests that heavy television viewing does appear to have a negative effect on our health and our ability to concentrate. We almost never hear about these sorts of studies anymore because television is old hat technology scares need to be novel, and evidence that something is safe just doesn’t make the grade in the shock-horror media agenda.
In short, older media institutions whipping up fear of the newer media institutions."

For the full article click here.

Wednesday, 10 March 2010

What People Are Really Buying Online

This beautifully designed infographic from Permuto visualises some of the latest shopping data from the US Census Bureau. What’s interesting to see, is that e-Commerce (including phone & catalogue sales) is starting to “out sell” many of the traditional bricks and mortar categories in the US. There is some debate as to the exact numbers being used in this chart, but overall it tells a pretty important message to brands and retailers.


The see the infographic in it's full glory, allowing you see the e-Commerce and In-store sales difference click here.

Wednesday, 3 March 2010

The Minority Report

The future of Public Space Advertising as seen from the Minority Report. Arriving sooner than you think?



I remember when this scene from Minority Report generated some visceral reactions from the marketing community. Some of us thought what a clever idea, why haven't we been able to do that yet? And then some of us recoiled in horror at the invasion of privacy and realization that maybe consumers might not want brands to be on a first-name basis. However one might feel, the science fiction of the film is fast coming true, right now, with the arrival of principles behind Augmented Reality.

The first real foray into this was in the early 2000's. It was the localised wireless distribution of advertising content associated with a particular place, commonly through bluetooth-enabled phones. First it was BIG in Japan but bluetooth marketing gained steady traction before stalling. Lots of factors stalled proximity marketing, mobile device penetration rates, low Bluetooth adoption and brands really weren't ready to move budget from national mass marketing to highly-local mobile marketing. Bluetooth marketing is finally doing better in markets where mobile phone penetration is higher than computer penetration, in third-world countries.

Today, however, digital, direct marketing, social media, and mobile marketing are speeding toward convergence. Ushered in by the iPhone, Android and to a lesser extent Garmin and the automakers, brands now have the ability to know where we are (or at least the early adopters) in order to target us. They know because we tell them whenever we do an online search from our mobile, or ask for directions through our car, or update our location via Tripit, or use an AR app to find the subway. At least they have the option to know.

The interactions we have online identify and in some cases predict what we'll like and buy based on real-time, real-place data and perhaps most importantly, who we associate with. Think of it as a multi-dimensional view of you based on the information you provide through your social graph and online activity.

Specifically, the dimensions are:

- Who you are (your social profile)
- What you do (your perceivable actions on a networked device)
- When you do stuff (your schedule, real-time or virtual)
- Where you do stuff (your location, physical or virtual)
- Who you do stuff with (your social graph)
- What you intend to do (your plans, intentional or not)

Not quite an avatar but maybe a doppleganger or a digital ghost, it is this multi-dimensional view of you that brands will soon be observing, monitoring, analyzing and designing for, to better be able to influence you.

And while the below links aren't examples of it in action, remember, we don't have it just yet. Combined, they very much look like the beginning of it to me. It's just a matter of refining and combining. Sometimes I feel technology is moving quicker than I can write about it.

Pattie Maes from TED. Ideas worth spreading.




GE. Plug In To The Smart Grid.




AntiVJ. Light Projection.



BMW Servicing.

Tuesday, 2 March 2010

The recipe for success

I want to tell you a secret. Something that might change how you see our profession, how you go about learning and how you perceive your position in it. Come closer. Closer still. OK, ready for this? Here we go.

"There are no recipes."

I say it quietly but I want to shout it. Scream it. "There are no recipes."
Stop looking for a recipe for success. You want it? So far as I can tell it is to relentlessly do what you're best at, keep at it, and to keep moving and take advantage of opportunities.

Stop looking for recipes about how to find work. You want it? Do what you're best at, tell people about it, make incredible work and every once in a while remind people you exist in a way that best represents you. There's no one true way to promote.

Stop looking for recipes about how to optimize your workflow. You want it? Get rid of stupid fluff and do things that matter. Do one thing at a time. Work like your grandpa did. Yeah, the world is different now but humans have always had to make decisions about where to put their attention. We've just lost our spine.

Stop looking for recipes about how to finish a project, treat a client, manage your email, optimize your sleep, get over a creative block, get your first job, maintain focus or stay fresh. They don't exist. Or they're common sense. Eventually you'll grow out of wondering How-To. Hopefully you'll progress into Why-To.

Why do we look for recipes? Because we're risk averse. If we fail it's because someone else gave us the wrong recipe. We get to skip on the blame but can claim the success.

I myself find that I trust my own work the most, and others seem to trust it too. That gives me courage and comfort. But to be honest, I don't know what I'm supposed to be doing from day to day. There are days I question. I don't think that ever stops.

Take identity, it's something we've been fighting with for a long time. It's an individual pursuit, so it's not knowledge that can be downloaded or picked up from another individual. Human kind has a pretty good institutional memory, but it just doesn't work for these individual pursuits. I suppose that's what makes them so special and so hard. It's why we write books and make movies about this stuff. They are our own voyages: we have our own boat on our own sea with our own map. We must own the responsibilities and the outcomes of the expedition completely. It's an opportunity and a millstone.


Socrates said "Know thyself." But he didn't go on from there, sad. But if he didn't want to touch it there's no way my weak, flabby mind is going to try. Maybe he knew something we don't. Or maybe, just maybe, he did not.

But there's money in recipes. If there's a recipe, that means there's a secret. And you can sell a silver bullet. The thing is most people that are giving you a recipe are pandering to your fear. "What if things go wrong?"

Let me let you in on another little secret: failing isn't as risky as it used to be. You're probably not running a factory that employs thousands of people. You're more than likely mostly anonymous. If nobody knows who you are, no one notices if you screw up. If people do know who you are and you screw up, there will be something new in 5 minutes to steal their attention. Sometimes an audience's fickle attention can be an asset. The world will move on. If you work digitally and you make something awful, you can delete it. Liberating.

Thinking and learning are bound up with action. Recipes fail because to really know self-promotion (or anything else) you have to do self-promotion. Recipes are pseudo-action, a visage of a person doing the movement you yourself want. Looking for a recipe is no better than hang-wringing or navel gazing.

Recipes don't work because it means that things need to be able to be boiled down to a set of hard rules. But most things are different than a series of if-then logic games. This is why cooking recipes work. But most of the things we search for recipes on, are dependent on the situation and practical know-how is always tied to the experience of a particular person.

You can't download experience. You can only live it. Stop waiting around for someone to save you with a recipe. Stop being helpless. Go do something and save yourself.

The recipe for success is to keep moving.

Google: Interesting Facts & Figures

Another infographic chart from Pingdom for anyone who takes an interest in Google, and while there is nothing groundbreaking here. It’s a great compilation of key Google Facts & Figures that tick along month after month.

Tuesday, 9 February 2010

Jeremy Bullmore: Behind the Scenes in Advertising


There are some books you can't put down, but this is in a different league. The second I finished this book I picked it up and started again.

While I can't yet say I've read them all, trust me I'm trying. The quote "if there's just one book you read on Advertising this is it" must surely fit, Jeremy Bullmore - Behind the Scenes in Advertising (Mark III) like no other book possibly could.

The 2002 edition covers forty eight years of experience delivered in a pragmatic, warm, charming, sensible and hugely informative style. Which is both easy on the eye and mind.

A series of short essays used to illuminate, educate and comment of the myriad of subjects that we call work. Always entertaining and deceptively disarming. I challenge you not to find yourself hanging on to Jeremy's every word.

You'll chuckle. Nod in approval. Wish if only you'ld had the opportunity of working for him, you too could of achieved great things. Admire his genuine willingness to share everything he knows, singing like a Canary he's holding nothing back. No corporate fear of letting too many trade secrets out. These trade secrets are for the good of the industry alike. You'll find yourself thanking him for a personal tutorial, knowing that you've found a reference book of great value.

A brilliant mind and giant of an intellect in our business. Giving you the impression that he reaches every conclusion through nothing more than common sense. Making every answer look blindingly simple and really rather obvious.

Like I said, I know I've found myself a reference book of great value.

Jeremy Bullmore - Behind the Scenes in Advertising (Mark III)

Friday, 5 February 2010

Rory Sutherland and the perception of value



Rory Sutherland: Life lessons from an Ad man.

Rory Sutherland gives a TED talk on adding value to a product by changing our perception, rather than the product itself. Making the daring suggestion that a change in perceived value can be just as satisfying as what we consider “real” value. Leading to some interesting insights into how we look at life.