There are some books you can't put down, but this is in a different league. The second I finished this book I picked it up and started again.
While I can't yet say I've read them all, trust me I'm trying. The quote "if there's just one book you read on Advertising this is it" must surely fit, Jeremy Bullmore - Behind the Scenes in Advertising (Mark III) like no other book possibly could.
The 2002 edition covers forty eight years of experience delivered in a pragmatic, warm, charming, sensible and hugely informative style. Which is both easy on the eye and mind.
A series of short essays used to illuminate, educate and comment of the myriad of subjects that we call work. Always entertaining and deceptively disarming. I challenge you not to find yourself hanging on to Jeremy's every word.
You'll chuckle. Nod in approval. Wish if only you'ld had the opportunity of working for him, you too could of achieved great things. Admire his genuine willingness to share everything he knows, singing like a Canary he's holding nothing back. No corporate fear of letting too many trade secrets out. These trade secrets are for the good of the industry alike. You'll find yourself thanking him for a personal tutorial, knowing that you've found a reference book of great value.
A brilliant mind and giant of an intellect in our business. Giving you the impression that he reaches every conclusion through nothing more than common sense. Making every answer look blindingly simple and really rather obvious.
Like I said, I know I've found myself a reference book of great value.
Jeremy Bullmore - Behind the Scenes in Advertising (Mark III)
