Sustainability

Marrying one large multinational consumer manufacturer giant with all things green, was never going to be a walk in the park. But this particular job for Agency D was made a whole lot easier. When I discovered that said manufacturer, was the producer of some of the worlds most innovative and environmentally friendly solutions. Let alone my surprise to hear, that not only are they a giant in the world of consumer goods. But also in the world of Power Stations, Data Storage Centres, Hybrid and High Speed Passenger Trains and the Construction Equipment Industry to name but a few.

In a funny way the answer wasn't so far away from the challengers we're facing in the Advertising Industry today. Which is why I'm adding it here.

That of Integration.

Where ours is joining the digital age, adapting to the fragment social and media landscape the public now reside in. Theirs is having to incorporate themselves within the worlds dwindling resources. While living in harmony with it and it's populations.

The answer to their brief went something like this.

"If you're in business today, you don't need a consultant or consensus group to write your companies mission statement. The environment is writing it for you.

The issues of marrying technological innovation, social responsibility and global sustainability are wide, varied and challenging. But the goals are simple. To limit future carbon emissions, minimize the effects of climate change and improve the quality of life for all. While enjoying a sustainable living from it.

Sustainability is also about a companies ability to balance drive for growth and profits with the responsibility of how it users resources. What effect it has on the environment, it's people and how it works with them. Delivering something good in their lives.

All this is only possible by having a working environment that encourages and fosters innovation, trying new ideas and doing what hasn't been done before. Creating new jobs and finding ways to operate more efficiently.

It's also about being open and transparent with your customers. Because the more you try to hide things from them, the more they're going to suspect you. And that's never a good thing.

Then, when it all comes together, it becomes part of your business model. Apart of your culture, everything you do and what you believe in.

It should also make companies stronger and more profitable. Because it forces them to meet the needs of their customers in a far more efficient way than ever before.

It's a sustainable future through social and environmental innovation. Protecting natural resources by forcing companies to become more efficient. Making a positive impact on peoples lives, through improving the quality of life here on planet Earth. Both ours and it's.

The world is asking some very tough questions about how we'll solve the growing social and environmental issues that govern our world today. Ensuring that the future belongs to those companies, that are already delivering answers to these questions here and now, today.

Take a look into our world and see how we can improve yours."