What People Are Really Buying Online

This beautifully designed infographic from Permuto visualises some of the latest shopping data from the US Census Bureau. What’s interesting to see, is that e-Commerce (including phone & catalogue sales) is starting to “out sell” many of the traditional bricks and mortar categories in the US. There is some debate as to the exact numbers being used in this chart, but overall it tells a pretty important message to brands and retailers.


The see the infographic in it's full glory, allowing you see the e-Commerce and In-store sales difference click here.