The Principles of Transmedia Storytelling.

With a running time pushing the best part of an hour, you'll need the luxury of time just to take it all in. And while the speaker appears to be taking the scenic route to some of the points he's looking to raise, you begin to realise there's much more here than you first thought.

What I mean by that is. Initially you may find yourself thinking that there's nothing being shown, in the case notes used that you aren't already aware of. That much is true. But where the gems are found, is in listening to the well observed principles and practices that the foundations of successful Transmedia/Cross Platform Storytelling are built on. So much so you may find yourself thinking, 'should I playing it again?' My advice is a big fat yes.

Because in doing so you'll probably learn more in that extra hour, than you will from anything else on the box this week.