If you haven't seen the social media Socialnomics doing the rounds on YouTube as of late. I thought I'd give you the opportunity to take a look at one or two.
While you'ld be foolish to believe that social media and some of the traditional media knocking that takes place in these videos. Is a green light to throw away all that advertising has taught us about the consumer over the past 150 years. There's no ignoring the seismic shift taking place in consumer shopping and personal habits, the online world is very much another media to be added to all the others. And for the very first time, the first half of this year saw online media spend exceed that of any other media.
Some interesting facts to be found in the first social media Socialnomics video below, Social Media ROI.
Over 300,000 business have a presence on Facebook.
The BK Whopper sacrifice Facebook application where you sacrifice 10 Facebook friends to receive a free Whopper had an estimated investment of less than $50,000 with an estimated return of over $400,000 from press and media coverage alone. 233,906 friends were removed by 82,771 people in less than a week with 32 million free media Burger King impressions. The equivalent of reaching the combined populations of 19 US States.
Dell sold $3,000,000 worth of computers on twitter.
Naked Pizza set a one day sales record using social media. With a 68% growth in sales from purely twitter members, resulting in 85% of new customers coming from twitter.
Barack Obama has 5 million fans on social media. 5.4 million clicked on a 'I voted for Obama' Facebook button and 3 million online donors generated £500 million. With 92% of the donations being in increments of less than $100.
Ebay found that participants of online communities spend 54% more than those that aren't.
Companies sales of those with the highest levels of social media usage are on average up by 18%. Compared to those with the least amount of social media usage being on average down by 6%.
It finishes with the statement...'The social media tidal wave is here. Are you swimming with the current?' Food for thought in deed.
The Socialnomics Social Media Revolution video:
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